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Branding... What is it and why is it needed?

Branding is defined as 'The promotion of a particular product or company by means of advertising and distinctive design.' in the Oxford dictionary. We see exactly this everywhere in everyday life from television to newspapers to social media. But why is it needed? Sounds simple right... but can you answer it?

Impressions and Expectations

Branding is the first thing people see and it therefore creates an expectation of what the brand / company will be like to interact with. At Streamz we aim to be fun, creative but also show that behind this is a drive to improve your brand with you that's why our clients are called partners as we are working together to improve together and grow with each other.

How does this all apply to branded merchandise?

Branded merchandise cuts through this new digital noise. Branded merchandise creates a deeper connection with your brand as it offers a useful item something that enhances your online branding as it shows a physical connection to the club, team, event or business. It also arguably has greater exposure as it is in front of potential customers daily whereas a social media post, for example, can be missed. Having a member wear your brand on them not only increases loyalty but also shows they are happy with the brand and want to wear it. This in turn creates that first impression and expectation of what the brand will be like for others.

How does Streamz help with this?

Streamz provides our partners with a system which gets branded merchandise to their members in the most efficient way possible. We essentially take care of everything from store creation, mockup design through to delivery and after sales meaning that clubs, gyms, events, businesses can increase their brand exposure and they receive a split of the profits for each item sold!

Contact us today for more information on how we can help you with getting your brand the exposure it deserves!


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